Our logo, at first glance, is a person hugging themself, and stands for having self compassion, which is integral self care and life.
The embrace of the two arms, form an S in the center, again emphasizes the importance of the “self” in an individual’s journey of recovery, reflection and care. The act of a self hug, visually and literally counteract and take the place of self harm, with the word “hug” replacing “harm”. Turning the logo upside down, it forms an image of a fist, which symbolizes the incredible strength that everyone has inside them, which often is not acknowledged by either themselves or others, hence why an extra step needs to be taken to see the fist.
*Special thanks to Micaelee Hanson for rendering our logo graphic